You know when you are dealing with a BS company....

I too don't like the Morrow marketing, but then I don't like the marketing at Audioquest either.....or other companies. I do however LOVE my Morrow cables (MA4 RCA and XLR analog cables, and DIG4 RCA 75OHM cables.

I also have those same cables fom Cullen Cables, DH Labs, Zavfino (analog only), and Supra cables; and the Morrow cable holds it own (or betters in some instances) with them all.

Morrow also offers a trade up policy of 60% off the new cables, no matter what level you trade in (I traded MA2s and DIG3 and received 60% off of the MA4 & DIG4s. To me that is just great customer retention.

(...OMG, it's another Cable Conundrum Complex....and nobody notices 'cept the Few.....)

I swear at anyones' particular deity (or not) that I've Got to start 2 - 12 step Cable Conditioning Programs....

One ramps up, other down....

"Yes, that Is a Better Choice!"

                  v.

"Wt...were you thinking?!"

Win, win, ;)

....oh....

@hilde45 ....Paul had the last word 'bout it all here imh....

....just sayin'....*G*

Have a good wkend..

Seems like a lot of criticism for cable’s marketing hype which is designed to differentiate themselves from the crowded field and to obviously stimulate sales.

How should a cable manufacturer market their product?  If they spent a considerable amount of time and effort to develop a good sounding product, I think it’s unfair to expect them publish their findings so that the competition can easily copy.  

Again, its NOT the product. 

Judging by the response to my 'this grinds my gears', it is not even the absoute NONSENSE companies put in their ads for their TECHNICAL product (this is not chocolote we are talking about; but I heard that Lindts is 15% more chocolatey than Hershey as measurd on the 'this is good' scale), but that we the people are TAKING this BS without reporting such ads/companies to the centeral INTELLIGENCE agency.