I agree that his marketing is suspect and said so years ago on this forum.
Back when I posted, Mike of Morrow Audio was putting up focused ads on the sales side of Agon for $2,000 IC’s and SC’s and it was fairly obvious he thought that by having uber-expensive offerings he would appear to be a luxury high-end brand when he is anything but.
Some poor soul posted up in this thread that his friend, some kind of rocket scientist, confirmed that Mike’s "SSI Technology" is legit. Ooooooof. What crap. As I recall the owner lost his source of silver clad copper stranded wire a couple years back and went to something completely different and "SST" then went to "SSI". I may be incorrect but the main point is that sure his cables work (I "bit" and have several sets) but they are not that great.
If you stick with his lower line stuff and don’t have a huge expectations you won’t be burnt. Speaking of "burnt", this Mike guy claims his cables need more burn in than his 60 day satisfaction guarantee allows the average person. That is a pretty good clue in and of itself.