I think over the years Morrow’s marketing is a little unusual. I have Level 4 IC’s, speaker , power and a digital cable. All of my cables were purchased during sales events and we’re 50% off. One of my transactions was with Mike on the phone and he realized I was scraping money together to by what I wanted. Without me asking he offered me a lower price and gifted me 10 days ( 240 hours ) of burnin for free. I have a cost driven system that is from various US companies that is pretty much boutique stuff, Zu, Had, Schiit, Rogue, Morrow, Akitika. In my 3-4 conversations with Morrow and my transactions, I find them to be honest , timely , and truly interested in my personal music experience. I think the peanut gallery has jumped in and taken this in many directions. Based on personal experience I won’t co-sign most of the BS , but in my opinion Morrows marketing is a little unconventional. But they do offer a trial period, and I’d be curious out of the approximate 60 contributions , how many have actually tried them. But again that’s not your question. Happy Hunting , Mike B.