I don’t see why the bee got in your bonnet on this one. OK, you made your point, you don’t think Atmos will succeed with the general public. Most of the general public is happy with earbuds and sound bars. You win.
As for multichannel enthusiasts, many enjoy the feeling of being within the mix. I have a 5.1 in addition to my two channel system and yes I do enjoy recordings specifically mixed to make me feel as if I am in the middle of the Orchestra . This month Sound and Vision has an article about a guy remixing Tom Petty recordings for Atmos and he tries to place the listener between the guitarists. So as for many things in this specialized hobby, most people will greet it with incomprehension, but a small number of us enjoy these developments. If not for you, fine, but there are more flavors in this ice cream store than chocolate and vanilla