I wonder what would happen if you changed cartridges. Both the mat and the record elevate the rotating surface toward the suspended stylus. Every rotating surface has son "fan" effect and may air currents around the stylus and cantilever.
Put both the record and mat on the table. Using the lift what does stylus elevation do to the intensity of the pumping. With the stylus suspend over the spinning record carefully slide a piece of cardboard over the surface of the record holding on to it. What happens to the pumping. Air currents could be interacting with the unloaded resonance of the cantilever's suspension?