I liked hip-hop pretty much from day-1. Greatly prefer it to rap, though some rap really rocks me, too. I tend to hear hip-hop as more continuous, more part of "music/time."
Some of the best hip-hop I ever heard came out of France. It turns out that the language used in the vocal TOTALLY matters. French, even slang French, sounds musical to begin with. It gives French hip-hop a particular slippery flow.
Final point: I watch a fair amount of streaming content on Amazon Prime’s FreeVee (formerly IMDBtv). 1-2 months ago they relentlessly played an excerpt of a hiphop song that really really go to me. Spend way too much time trying to find what it is but never could. Think it was a Beats ad, not sure. That tune, if I ever get hold of it, is a perfect demo of the hypnotic flow hip-hop can achieve.
PS: I'm >70 but my ears are forever in pursuit of sonic beauty (it comes from everywhere)