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The new Borresen M1's...a new direction?

The new stand mount speaker from Borresen, called the M1’s, look very interesting. They are utilizing a 4.5" mid/bass driver and a ribbon tweeter. The bass response is stated to go down to 40hz, which for a 4.5" driver is impressive.

The technology employed in the speaker is also somewhat novel, yet it also comes at a cost.

That cost is $100K. or in Europe 94K Eu.

 

Question is, how many other speaker designers will be producing a stand mount two way with a 4.5" bass/mid driver and now contemplating a price point in the $100-$200K range?

Another question, how many of these M1’s would be expected to sell? And to whom?

128x128daveyf
oranfoster's avatar
oranfoster
127 posts
 

Well, if I had that kind of cash maybe.... I'm just getting my pair of Borresen Z3 Cryos dialed in and I have to say.... wow. Driven to silky perfection by an Accuphase E-5000, it's a pretty magical combination. 

prof
3,449 posts
 

 

On one hand it's neat to see speaker like this push the boundaries.

On the other hand, they p*ss me off because we get in to the realm of stunt pricing, and high end audio is becoming ever more driven by "ok, now that the other company has priced their speaker at some extreme price, we'll have to price our stuff like that or it won't be taken as seriously."

Some of this stuff is beyond nuts.
 

 

mihorn
454 posts
 

Borresen M1 Live recording     

Alex/Wavetouch

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blisshifi's avatar
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blisshifi
1,116 posts
 

I have heard the M1’s at shows and am always floored by them. Of course there are at times that I wish they went lower. I don’t think the goal of them is to sell as many as they can. I think it’s about them achieving a certain level of performance that only the select few can afford. I could see some top studio professionals or mastering studios pick one up, and a few go to the distributor’s highest profile clients who can afford them with the bat of an eye. If they sell a dozen of them in a year worldwide, they’ll probably consider that a success. 

Oftentimes speaker manufacturers will create models that are extreme like this. Consider the MBL Extreme for over $330K. And yes, I do know people who have bought those. So there’s a market for them, albeit not accessible to most. 

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