Seems like a lot of whining going on by dealers here. Learn how to adapt and use your inherent competitive advantage to your advantage and let potential customers demo a piece at home on a day when your store is closed Let a new customer know after they demo a component that you will compete with other offers they may see and discuss the advantages of buying from you versus buying online. Adopt manufacturers who either don’t sell online or disallow internet sales where there are local dealers. Offer to help set up a component in their system or help set up their whole new system. You have a considerable competitive advantage here, you just have to creatively think about how you can leverage it rather than just feeling like victims. The days are gone when you can just demo something in the store and have the customer walk out the door with it while you count your $$$. Adapt or die. It’s as simple as that. There are lots of people here who are loyal to their local dealers precisely because they offer services that go over and above what any online retailer can deliver. If you’re not prepared to provide that level of service to earn business and rather just charge your prospective clients egregious fees just for people to hear stuff, I wish you luck.
Fee for home audition
I am in the market for a music server/streamer. I was discussing with one of the authorized dealers for a streamer. He had a demo unit and was willing to bring to my home for an hour and let me try. He is located around 10-15 minutes from my home. He wants to charge 5% for home demo. Is this the industry standard? I am not meaning to disparage anyone so not going to name the dealer. I am just trying to see what the standard practice is.
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- 156 posts total
- 156 posts total