I've always made my own: lamp cord; common speaker wire; monster cable; solid strands of thick copper, stiff, hard to bend; cat 5 and now cat 8.
It's hard to know what you are convincing yourself about 'better'.
So, off to research, something's gotta be real:
What made sense, and what I settled on, is multiple individually insulated, small diameter solid core, i.e. Cat 5. Easy to make myself, flexible enough, put high quality connectors on. Small diameter reduces the 'skin effect'. Many say that's a joke at the lengths we use. Believe in Santa or not?
Now, CAT 8, Pure Copper, insulation for: each strand; each pair; 2 layers of outer insulation, whoopee. Looks cool, personal involvement is rewarding, Sound better?
I've never been willing to spend big money on cables. I've moved my friend's very expensive cables here, listened, better? Even he doesn't hear anything obvious here.
Based on all that, I would never use large diameter solid core again. There was definitely a dullness.
I do think experiences/results vary based on the efficiency of your speakers. Mine are highly efficient horns, 16 ohms (so amp is using 16 ohm windings). Perhaps I could/would hear real differences with different speakers.
I also keep my cables the same length l/r, even though at the lengths involved, many say that's absurd.