I'd say as loud as you like it before the room and/or componants become overloaded.
Right now on certain records above 83/84 DB, the treble becomes harsh. I'm 98% sure this is a room issue and I'm working on that now. I was listening yesterday to a record that doesn't have that issue and was 75-88 for the most part but a few peaks up to 96-ish and crystal clear.