As with most things...it depends.
Good larger subs generally go lower with flatter frequency response. A single sub will sound more different in different parts of the room in many cases, so there is more of a sweet spot. Two subs enable more balanced response in more locations within the room concurrently.
Also the right sub depends on what speakers used with. To fill in the low end effectively with speakers that are more full range already, you will need at least one large sub.
So to get the best of everything in theory you want two larger subs. Good ones two.
If cost is a factor, then you have to determine what compromises you are OK with and decide accordingly.
Good larger subs generally go lower with flatter frequency response. A single sub will sound more different in different parts of the room in many cases, so there is more of a sweet spot. Two subs enable more balanced response in more locations within the room concurrently.
Also the right sub depends on what speakers used with. To fill in the low end effectively with speakers that are more full range already, you will need at least one large sub.
So to get the best of everything in theory you want two larger subs. Good ones two.
If cost is a factor, then you have to determine what compromises you are OK with and decide accordingly.