+1 for @snilf for pointing out that "just listen" is, when stated so simplistically, a quixotic imperative. I would point out that some people claim that only listening for longer periods is effective at discovering subtle differences. One must take notes during those longer periods of listening. The question of whether fast-switching or longer-listening is more effective at discovering enduring qualitative differences is a very interesting one to me.
+1 @audphile1 for noting the reasons people can't hear a difference with cables. And for explaining what needs to be done to make it *possible* to eventually (possibly) hear a difference.