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Baffled by Pricing Strategy

Over the course of the last two years, I’ve been on here and AudioMart roughly daily.  Like most of us, I always have some items on my Watchlist but I’m especially active looking at the gear in my price point right now.  One oddity that I can’t wrap my head around: Person posts their used gear, it doesn’t sell for months even after lowering the price, and their strategy is to raise the price?!?? People certainly have the right to ask for whatever they want but each time I see this I think to myself “yup, that’ll get it sold…”. From what i can tell, it’s not been in response to manufacturer’s price changes, product scarcity etc…. and it’s not like the community hasn’t seen the previous, lower price.  What’s the logic here?

128x128brewerslaw
jonwolfpell
416 posts
 

It could be a silly convoluted version of the oldest sales trick in the books . The price is X but today, before a substantial price increase coming, you can have it for .7 X for someone who may be a new potential buyer & just started looking.. 

 

curiousjim's avatar
curiousjim
4,931 posts
 

There’s A Sucker Born Every Minute.

P.T. Barnum.

kota1
2,706 posts
 

They need the extra money

styleman
132 posts
 

I've also noticed what the original poster has observed.  There was a listing for an integrated amp, new in box  - which retails price $17K - which had been offered at 11K since at least early 2022.    Aside from the fact that the ad is very snippy in its language with respect to any lower offers, it is still unsold.  So the owner raised the price to $11.5K.  Go figure.

jrbirdman333
105 posts
 

Inverse elasticity of demand. Place a $6.00 sticker on a bottle of wine and people will think it is garbage. Place a $36.00 sticker on the same bottle and suddenly people will take notice, discussing what a fine bouquet it has. 

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