How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?

My experience says @carlsbad2 is spot on! I am not going to start listing the issues with build quality but I will say they induced horrible noise in my system.

I would be happy to give them to anyone willing to cover shipping (that is more than they are worth). I have one digital and I think 3 pair of interconnects. They will arrive just exactly as I received them UGLY!

Uh, the same way PS Audio does it- when you're the manufacturer and you control (and keep) all the margin and you set the "MSRP" at whatever number you can then there's ton's of built in margin to play with on trades/discounts etc. 

I do have a couple of good friends that own audio shops and cable mark ups are just anything else, 30-40 basis points, higher discounts on dealers that can buy larger amounts at ordering time. The reality is they have to keep the doors open to run a business, there are holding cost, marketing, setup, advice(take that with a grain of salt).  I buy both new and preowned as I am a gear guy so the Morrow cable owner does this for income let him do as he wants and buy or don’t buy but forums aren’t the place to knock capitalism as those of us that have jobs work for people that fund our paychecks so rightly deserve to make a profit.

I have Morrow MA4 balanced interconnects and was very happy with the improved sound in my system.  My comparisons are limited so I won't make any claims that they are the best cable ever.  I picked them up the last Black Friday sale which put the level of cable that I was interested in at a price point that I was willing to spend.

I did actually reach out to Mike via email to "challenge" his marketing strategy because I feel like it devalues the product.  The constant sales essentially set the value at the lower price.  Paying anything above 30-50% off is just a lack of patience.  Mike responded that a lot of customers like to buy things on sale so that's the strategy they have chosen to take.

I found it very interesting that my balanced MA4 cables cost exactly the same as the unbalanced, but have double the internal wires so clearly the material cost is insignificant to the price point.  I guess getting balanced cables on Black Friday sales is the best deal!

Because they use a dual overhead cam.