How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?

Cables are a very high profit item. The markup is incredible so any "discount" applied still makes them, and every other manufacturer, a lot of money. 

Good responses.

So back to my question.

Who thinks Morrow is re-selling the trade-ups as new?

Morrow believe in break-in so much , when i bought one few years ago they asked for a bit more money to break them.. If my memory is correxct on this... That impact me a bit because of all discussion about break in ...

I dont think they sold  then the un- breaked new cable as the old already breaked-in  cable... Anyway i remember feeling the change in the break in process..

And if i remember they gave a life warrenty for their cable ...

As i said the cable are better than the few cheaper one  i tried..

If they are crooks there exist better crook than Morrow.. 😊

Who thinks Morrow is re-selling the trade-ups as new?

No one pays "full price" for Morrow.  It's just part of their marketing.  When I had a couple of their interconnects (MA5?) and speaker cables, I never paid more than 50% of full price, and was probably less than that.  They simply inflate the full sale price and offer a discount,  as that is more appealing to the buyer.  It's nothing more than that.  I doubt they are selling trade ups as new though, Morrow doesn't strike me as disingenious.