How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?

Seems those receptacles are a lot less expensive than your first pricing.

$27 is manageable, but still exorbitant.

I bought a power cord for the Jolida from Amazon a few weeks ago.

The stock one wasn't nearly as robust and this one has a 15A current draw, if necessary.

 I might give the receptacle a try. Couldn't be worse.

I already run a Tripp-Lite Isobar surge suppresser with filter.

Regardless, I'll give MA the benefit of the doubt. I just wish I'd spent less, but it's so easy to get caught up in the hype.

Same thing happened to me with car-modding 15 yrs ago.

I have some Morrow cables and they sound fine, but it still mystifies me that they’re described as "solid core" when their cables (using seemingly the same wire for IC and speaker cables) run from 8 to 288 ("SSI" somehow coated with something) tiny wires for ICs, and 64 to 2,304 (!) tiny "solid core" wires for speaker cable. I talked to Mike Morrow on the phone once and he said each tiny wire is coated to keep it from interacting with the other "solid core" wires in the cable. Uh huh. A 2,304 strand "solid core" cable...go figure.

@wolf_garcia 

I’m no kind of expert, but as far as I’m concerned that is stranded wire.

Nothing mysterious going on here...

Morrow could offer the exact "discount" without the taking the trade in and STILL make the same profit.

Purely a marketing thing.

At the retailer end-I've seen a dealer list, cable markup is HUGE.

End of the day, they have bunch of used junk(but still functional) which can then be resold for extra profit.

Win for the manufacturer.

Because they are hifi good samaritans and care nothing about a business making a profit?