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Any Advice for those Listening to Youtube Reviewers?

I’d like to recognize that it takes a great set of self promotional skills to become successful in the Youtube world. That said most of the audio reviewers I’ve seen don’t have the experience to review, or the kind of space that would really allow gear to shine.

Most of them start of with K-Mart like gear, did their formula and got popular, and jumped far up the audio food chain. Of course everything they review is going to be great compared to the Service Merchandise system they sold last year.

Just throwing it out there that people should be careful listening to these guys that are mostly working for the views/money (not that some aren’t passionate).

Anyone else seeing this?

bjesien
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secretguy
1,591 posts
 

Yes. Don't.

hilde45's avatar
hilde45
4,813 posts
 

It seems like the OP is posing a question with the title of the thread:

"Any Advice for those Listening to Youtube Reviewers?"

The advice I'd offer would include the following:

1. Find credible sources prior to watching influencers. The Complete Guide to High-End Audio by Harley -- even an earlier edition -- is a good start.

2. Try to determine the reviewer's credentials somehow. Biography, other publications, etc. are a good way. One popular YouTube influencer has made a lot of money claiming to talk to dead people. That's a red flag.

3. Does the reviewer like everything? If so, they are not critical and are probably being remunerated for being non-critical.

4. How long has their channel existed and do they answer criticism? Audioholics and PS Audio respond to dialog.

 

ghdprentice
6,409 posts
 

@hilde45 

+1

Also only follow youtube reviews after reading this months Stereophile, The Absolute Sound and HiFi+.

chenry's avatar
chenry
101 posts
 

I follow several reviewers regularly. Most of them indicate their particular interests and seem to tailor their sites to those interests. I wouldn't watch cheapaudioman for a review about a halo Sonos Faber floorstander, he isn't about that and doesn't pretend to be. For different reasons  I like watching A British Audiophile, because I like his level, methodical, analytical and comparative format. Having good  production values and a consistent pattern helps. (For YT reviews, I benchmark savagegeese because of the consistent method and high production values; it is an automotive site, not an audio site.)

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