How Much Do Aesthetics Factor Into Your Decisions?

The latest MoFi SourcePoint 10 speaker has the top veneer installed cockeyed, 90 deg. to the horizontal veneer up the side. I have never heard the speaker and would never buy it because of that. Call me anal but esthetics does factor in a bit and I never though I would say that.

There are some pretty butt ugly speakers out there but overall, if they sound good I could live with it (except the SourcePoint 10)

There is a hierarchy that assists in distilling my product choices.

Intuitively, first and foremost…it’s best-of-breed class audio performance in each their budget strata respective equipment class, ... Full stop. Build quality and audio performance matters ..,, it’s the big first one that selects the contenders from all the pretenders .

BUT …..and it’s a big “BUT” …. it’s also their appearance & impressions with an “EZ on the eyes “ additional further decision factor among the distilled contenders above , thst cannot be simply ignored either . For example. Classy polished wood high-end speaker cabinets build , instead of defaulting to cheap cost cutters with vinyl over MDF.

Aesthetics count for a lot with me, but as long as I like how something sounds and I do not dislike the appearance, I'm good with it. 

I’m with you @tony1954, I like my gear to look good but only if it sounds good.
​​​​​​Now, if I could hide those wires… :-)))