Well, the new 40 foot XLR cables arrived today. As mentioned earlier, I bought a pair of Statement XLR from a Canadian company Audio Sensibility.
https://audiosensibility.com/blog/products-2/interconnects/#!/Statement-SE-XLR-Interconnects/p/22232352/category=2595836
Hooked them and sat down for a listen. I honestly wasn't expecting to hear any sonic improvement as my existing cables are the higher end (not top) Morrow interconnects and I've always believed the hype about cables, once you hit a decent level, was just that, hype. The reason for this purchase was the need for longer cables, not dissatisfaction with the Morrows.
Anyway, I put Tom Petty's "Highway Companion" in my player. I know the disc very well and had been listening to it yesterday. It really makes my system shine. Right from the get go I found myself leaning forward in my chair thinking WTF? Am I really hearing a difference ? I can't put it into words, other than to say the difference was obvious and for the better. Moved on to State of The Tenor vol 1, by Joe Henderson and then Chick Corea Trio from the Trilogy collection. Next thing you know, three hours have gone by. Will burn in improve them further? I guess I'll see in time. For now, I'm more than pleased with the product.
Thanks again to everyone who chimed in. Cheers.