Faux will tell you that Everything You Know Is Wrong.....
....then get lawsuited for the last nickel they're going to have when 'Everyone Else' is done with them....
I can see it already....
"Cable Lifters?! What?! Why not some nice cheesycloth, dyed to taste, suspended by clotheslines with springs at the ends?
Sillyphiles, lifters are for shoes...."
(...and we already know Who likes them....*LOL*)