For sure the market is opened in a way no real audio company with brick and mortals can beat the offer and the price sometimes...This is common place fact....
But for me it is the acoustic knowledge and users information experience that is a must...
I created my own system more with information than mere purchase...
It is even the same with news on all subjects scientific or geopolitics... Readiing official newspapers is condemning ourself to stay ignorant and worst...
Many decades ago it was difficult to know what was going in the world, as it was near impossible to understand and learn , through the audio publicity in magazine or newspapers, what is at play between audio system room and ears/brain...
now 5 minutes take me where no one ever boldly goes...😁😊
Look at this as an exemple it takes 10 seconds to find :