Speakers all pretty much do the same thing. People choose what they like and how much to pay based on whatever it is that matters to them. Ginormous speakers that cost less than other less humongous designs certainly will have a niche. That’s Tekton. Take ‘em or leave em. Just like any others. The arguments about what’s better are really pretty silly. Unless you got something to sell that is.
Sorry but speakers differ a lot by their design... Then you are wrong...
And yes you are right acoustics principle used in speakers/room relation makes all of them all equally possible choices of source to be located in a room.
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Some speakers are better by design but not ideal for all room and listenings habits and location...
Some other speakers not better than most by design could be the better for you in your acoustic set of constraints and in the Budget S.Q. /price ratio...
No speakers beat their room...
Most designer insist less on this important point because nevermind the design any speakers must be installed in the right conditions to be optimally driven...