How often, and how, do you clean your stylus?

I use a self-adhesive stylist cleaner (drop the needle on the gel once) each side or two. 

I have a friend who uses his brush every single side. He has also had to replace his stylus 3 times in the last 3 years, so it seems like over brushing may do more harm than good.  He also Used to use the liquid, but the first time he had to have his stylus repaired the guy said it was covered in gunk.

I clean after 6 - 10 sides.  I rotate between Blue Tack, Disc Doctor cleaner / brush and a  cleaner / brush that was recommended by Lyra for their carts.  

Before every listening session of 1-3 LP's.

@mojo771 

Wow. Assuming he is not playing albums 8 hours a day, there is something very wrong. I have never replaced a stylist and only had two cartridges in the last twenty years. I probably played one album a day when home… so about 200 hours a year?