OK, after re-reading this thread, and many hilarous (maybe not intentionally) responses about how if you are a peasant with less than a $10k processor or $20k projector of course there is no difference between BluRay, yada, yada, yada....
I think my conclusions have been verified. We on this forum are about 1/10 of 1% of the total population as owners of higher end electronics, so if only a small percentage of this group see and hear a huge difference it's just not there and it's certainly not going to become the mainstream norm.
Also, after taking this player over to a buddies with a 1080p projector (Panasonic 3000u) and 120" screen (Sterwart, not sure of the model)set up and going through a bunch of BluRay to DVD (and we downloaded some AppleTV HD movies to compare as well) comparisons we came to the same conclusion: better, but not even close to the difference we saw between VHS and DVD. Also, the Oppo BluRay upconverts so well that the DVD's looked spectacular and the HD AppleTV really looked good, but, not as good as the upconverted DVD's or the BluRay. The DTS-HD soundtracks are fantastic, and do seem more dynamic, well just sounded better, especially on my system, but once again, it's not the difference between your VHS and DVD that was shocking, it's a refinement. It's not even close to the difference between Vinyl and CD, so there if you like them collect your BluRay's now, and put them next to your SACD's, DVD-Audio's, Beta's, 8 tracks, et al