MQA....again.


Just received the below article in my Google links:

My

initial gut reaction was something along the lines of "oh for crying out loud, leave it alone, this isn’t needed". They state their mission is to rival Qobuz and Tidal.

I’m not sure there’s enough room in the marketplace, what with Qobuz, Tidal (post-MQA), Spotify, Amazon etc; but who knows. That's without  even getting into the whole MQA debacle

 

128x128painter24

David Chesky is a cleaver fellow.

If the new streaming service will give one the choice between hi res and MQA it will be innovative and fun. To have the chance to compare will be different and fun.

I'd rather spend $10-$20/mth for chance at better music experience vs $1000 for 3ft power cable

...or you could do both; the 2 things are not mutually exclusive, providing you have a streamer/DAC which can perform all unfolding stages of an MQA file 👍

I wonder about the economics here.  Lenbrook had gone all in on MQA in all of their streamers.  Have they perceived that this gave them a competitive advantage in the market place?  Or did they invest financially in MQA and now that they own it are trying to protect their investment?

  I personally didn’t perceive a consistent sonic advantage to MQA but that isn’t relevant here.  What upset many was their arrogance…we have found the real truth, and will share that with you if you let us have an exclusive headlock on every manufacturer…. And then there was the shameless shilling by the likes of Robert Harley and Steven Stone.  I would love to know if they had a financial stake in MQA

@mahler123 it's difficult not to be cynical about all of this, for the reasons you've alluded to. It seemed to me a cynical attempt, as you say, to "headlock"  hardware manufacturers by puffing up the need/creating a market for a product that was not really solving a problem they claimed, as it didn't exist. Whether MQA sounded better or not is neither here nor there

Another issue I found difficult to swallow the first time around was the claim that MQA files were lifted from original masters, which I found difficult to comprehend/believe (Neil Young certainly wasn't buying it).