@fac
2000% is CRAZY.. Ive never met a single manufacturer that can get away with that. There might be one product in their line that has a huge mark up because it's unique, some some one of kind invention, but Im sure the rest of the company's line is in range with other product margins (typically 30%). There is way too much competition to get away with ridiculous prices as the competitor is almost always willing to offer the same thing for less.
The biggest driver of prices is the price of parts and metal work/cosmetics. If you are small and can only afford to build say 50 of something in a year, your prices on those parts are very very expensive because you are buying in low quantity. I learned this when I was complaining about the price of Jaguar parts. I visited England and learned that Jaguar buys 50 sets of brakes at a time while Ford buys 100,000. The jag brakes are 5X the money of the fords due to a small manufacturer having to set up to make just 50. And since Jag never made a lot of money, got sold to Tata, you can see its not all that profitable to do.