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JBL's Marketing Blunder..

This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.

JBL GOES MODERN!

Here's a retort from the Audioholics channel

JBL Ad portrays Gen Z women as Idiots?!

I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!

deep_333
michaellent's avatar
michaellent
204 posts
 

JBL is a marketing blunder!

 When I was young and foolish, I bought more than one pair in my day. I always got rid of them soon afterwards. There are much better speakers.  
bent

mitch2
4,076 posts
 

I agree with @roxy54, and I don't understand the outrage.  I didn't have the impression that the girls were being portrayed as idiots.  The ad seemed to target young buyers who want an easy, set it and forget it, audio solution that interfaces with a wide range of electronic sources.  

deep_333 OP
1,529 posts
 

I suggest you watch the 2nd link, the discourse with Audioholics and Emiko (who also hails from pro audio) and see if they thought everything was fine and dandy on this ad. I wonder if Eveanna Manley is on this forum, would be curious to know what she thought!

anotherbob's avatar
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anotherbob
344 posts
 

Have you forgotten lighthearted and humorous?  They are informational and fun, I see no slam on women here, and I’ve got a wife, daughter, and granddaughter, too.

rajugsw
222 posts
 

I'm fdoing a commentary Video on this. I was suppose to drop it last week after seeing Emiko & Mean Gene's Video here. They are 100% correct ! IMHO

https://youtu.be/kH26gEjnxTQ?si=HoD-PPJoh8qiMLJp

JoeyG

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