JBL's Marketing Blunder..

There is nothing wrong with that video; it is spot on for the demographic they are marketing to. Yes, that is how people in their 20s and early 30s talk. The fact that this is all in a long 6-minute video is what’s not for that crowd. The different chapters, such as TikTok, Shorts, or Insta Stories, are bang on.

How do I know? I’m a content director for a digital marketing agency and I"m around younger people all the time.

As for JBL is junk. The video is about home theatre, not hi-fi.

Finally, STOP F&KING GATEKEEPING. Let people have their own journey. No one appointed or elected you the master of what is approved or appropriate.

By Ditzy Airheads" you man "strong independent womyn" right?  

+1 @rumblestrip 

The notion that JBL's ad company created that advert in a vacuum with no demographic input is a stretch. These critics come off as looking for something to critique to generate content. Perhaps Audioholics is unaware of how anyone younger than a late-30-something millennial interacts with their peers. They're always on their phones. That is how they talk and interact with each other. 

It's doubtful that the advertising agency's creative team was a bunch of old guys, ala Mad Men, came up with this advert. If anything, they should be happy the ad doesn't hyper-sexualize the woman making love to her speakers in a bikini because that would have been the path taken in the 70s, 80s, and 90s. The newer generation of audiophiles doesn't necessarily want to set up separate components and twiddle with cable ladders, power block amps, swapping out an endless train of DACs, etc. They want something they can stream to with their phone, has ease of set up, and sounds much better than the $90 Bluetooth speaker they grew up with.  90% of them will be streaming through the TV and most are more interested in having a platform that isn't just audio playback. JBLs setup might not be your cup of tea, but then again, we're not the target audience for the advert. 

+2 @rumblestrip