JBL's Marketing Blunder..

I didn't find anything 'airheady' about the ad. Just because somebody is not an audiophile does not make them an 'airhead' or 'clueless' - the ad is not aimed at audiophiles! 

And while I enjoy Audioholics and his channel, I don't always agree with him, and I sure don't agree with his premise here. 

testpilot

YouTuber’s are having a tough time finding meaningful content. Trying to create controversy when none is present.  

That's the "audiophile" Youtuber protocol. Drama! Excitement! Exclusive revelations! Almost all of the Youtubers can be safely ignored.

Vocal fry is not really the thing I thought it was. very widespread, cross cultural.  https://youtu.be/Q0yL2GezneU?si=2g-F1tmxpYb2O_Co

"As for JBL is junk"

I'll bet a lot of older content you are listening to was mixed down with 4311 control room monitors.

It's suppose to be funny. Have you spent any time with people in their 20's? Sadly, this is what they are like. They hang out in a room, all doing something on their phones, and they don't really talk to each other. They are very "whatever" 

Think JBL was trying to connect to a younger audience who is mostly happy listing to music on their phones, and BT speakers. Trying to do some education without bring boring, or preachy. Just this is the cool stuff, or whatever...