I can see the younger generation that so many here lament about seeing the value of this hobby watching that ad and going for it. Isn't that what we old timers want?
Totally. Except for the grumbling grandpas preferring their sour grapes.
JBL's Marketing Blunder..
This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.
Here's a retort from the Audioholics channel
JBL Ad portrays Gen Z women as Idiots?!
I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!
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@rumblestrip + 3 or 4 or whatever count we are at. Especially the gatekeeping part. |
@bojack ;)....try 'conniption fits over cables'....that might strike 'stones' 'round heya....*LOL* 😏 Tough crowd...🤨 It's been poked 'n kicked about occasionally as to 'omg, the Real 'Philes are going to fade into the dirt, misunderstood and considered *SHOCK* ...loners....' Well....we have all the earmarks...and not meant as a pun. Audio, and the means to make 'all of it' sound better, regardless of source. The tech has risen to where we used to strive for, and overall is doing fairly well at it. Just because the product isn't meant for you, or us for that matter... So F'n what....the way of all things cultural and evolutions of societies. At the end of any day....there's bigger fryers to be concerned over of late. Let the nice young women make a buck in an ad designed by JBL and all involved to push their products into the next decade and stay in the game. Besides....'the really Serious buy esotery for sums they can afford'... Let them eat cake....😒
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"I'm asvjerry, and I approve of this message...." ...take 2 aspirin and don't call me in the morning... Play loud....or get out where it IS. https://www.youtube.com/watch?v=BZLkOcNheZY
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It’s actually brilliant & yes, without question girls in this agegroup speak EXACTLY like this. It’s pretty cute but is really just an extention of how they comunicate through SM. JBL gets it... these kids had JBL Pill Bluetooth speakers in college and are now through all that and out in the world making money. I have kids in this demographic and I see them very clearly. It’s brand recognition; JBL, Beats, Klipsch, Nike, Adidas are recognizable brands for them. They tend to go for what they know and just expound on it or... they go heavy retro with a vintage system and MCM furniture in their 1st big boy, big girl apartments/homes. One thing’s for sure, they are helping drive the market. Jjust look at vinyl sales. The ad is on point and strikes perfectly the note they are trying to play. Just my opinion. |
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