YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.


Howdy,

I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.

I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.

The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:

Female - 0%
Male - 100%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5% 
55–64 years 44.4%
65+ years 41.3%

So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!

The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:

Female 2.4%
Male 97.6%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%

The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.

Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent. 

Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.

No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).

Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?

Thoughts?

Here's the link to the two vids for reference: 
Krell KSA80
The Audiophile Song

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Well I guess I’m 2 for 2!  I collect antique clocks and own way too many audio systems. Two declining hobbies. At 74 I’ll just continue to enjoy both. 

I'm shocked that no teens are watching videos about five figure adult luxury indulgences.

It's a hobby that appeals to older gentlemen with spare cash. Relax..everyone gets old some time.

@dr-boop 

It's a hobby that appeals to older gentlemen with spare cash. Relax..everyone gets old some time.

Agreed, the concern is that once the current batch of older gentleman kick the bucket there doesn’t seem to be another batch in the pipeline to replace them.

 

My kid bought himself a Technics turntable on craigslist when he was 17, plugged it into a little system I game him, and he buys vinyl albums that cost more than the turntable.

There is too much of a push to high cost hardware when good affordable equipment can be made. The young today are too busy paying rent, utilities, buying organic food and electric cars to have the excess cash to spend on stereo hardware. The industry is its own worst enemy. I'd like to buy a new tape deck to take 10 inch reels, but will not spend $10,000 on up for one and we can afford it.