It’s an investor driven society and has been for a good while. Its all about the $$$. Bose sees an opportunity to make $$$ Pretty simple.
Most great products start off with a single or small group of visionaries. They use their ability to make a great product at a price for their projected market. This brings them success. Success draws attention and some point the visionaries are tired and want change. They sell to an investor who sees a way to cut corners and save $$$.
Maybe I'm wrong but it seems to me that the high $$$ brands are no longer selling as quickly. home theater is the new kid. And the younger generation will not spend the $$$ as quickly as the Baby boomers. look on the sales sights. The used higher end stuff is hard to find today. IMO that indicates that it is not as readily available. If it isn't on the used market, it either wasn't sold new or the consumer is keeping it. Either way the market is not as good. But Bose sees some meat on the bone. get ready to see bones after the meat is picked.