Having worked in the industry for 30 plus year, the writing of this demise really started in the 80's. The audio market started the transition then from shopping for each and every component (as this group still does), to buying pre-packaged all-in-one systems. The masses didn't care enough about the quality of sound and just wanted a simple buying experience. Then things shrunk to mini bookshelf systems and boom boxes. Fast forward, and now most get their music off their phones. I don't know what the actual percentage was, but I would guess somewhere between 50-70% of homes (through the 70's), had some sort of stereo system with a "record player" in their home. Now I would bet that number is way less than 25% of anything that resembles a stereo system. The audio manufactures (mainstream), dug themselves into this mess, and I doubt it will ever change. With the reduction in sales, it is no wonder brands are experiencing financial hardship. Look at how many of the main stream names of the 70's and 80's are gone. Hopefully the industry can survive, but what has started is likely to be the trend of the future.
More potential bad news for some big names...
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- 111 posts total
- 111 posts total