We all have different views as manufacturers and that is as it should be. I don't give detailed advice because some of my views will clash with others and that is not what I really want to do on a public forum. I will say from years of experience, that in general, the larger the plate on the tube, the better it sounds to ME, but that is not everyone's view. I will also say, that if you know what you are doing, directly heated tubes are the way to go, but there are problems to solve and therefore they are not for everyone. I will also say that I prefer amps with zero feedback, but @atmasphere and I will diverge there, and that is just fine. I respect his opinion for what he builds. I do agree with him that the 6DJ8 family isn't all that good sounding a tube. Neither is the 12au7 and I never understood why people used them. But we all have our taste. I would still take a well designed push pull amp over a single ended one every day of the week, but again, that is my opinion and take it or leave it. I also favor completely regulated supplies, but others differ in opinion.
I am sure if you buy an amplifier you can modify it to improve it, unless you are buying a very expensive and well designed amp that someone has put a lot of time and effort into. One that was designed without the usual budgetary constraints. As a modifier of more cost effective gear you can certainly remove some of those constraints. If there are coupling caps then those are generally modified for personal taste. There are certainly things you can do to power supplies on cheaper gear to improve them, but it depends on whether there is room. Often just bypassing a power supply electrolytic cap with a small film cap of sufficient voltage rating can make a subtle improvement for a few dollars. We used to do all sorts of things to improve vintage gear when rebuilding it.