It depends on the design. There are pros and cons with each, but there are a lot of outstanding 2-way speakers. They're simpler and can typically offer higher quality parts because there’s simply fewer of them to buy. Because of they can be built for less, many are indeed marketed to the more affordable price ranges, but a TOTL 2-way can still be amazing, depending on the recipe used.
With that said, there are a lot of great sounding 3-way + speakers out there too. Keep an open mind, buy what you like, and what works in your room on your system, and you won’t go wrong.