@ronboco My thought is that my room isn't ideal to start with, because it's smaller than the minimum volume I've read is required for a dedicated audio room. Some people's stance is "if you can't meet that minimum volume, don't bother, it's never going to sound great". But it's all I have, so I'm trying to make the best out of it, knowing I'm dual purposing the room (TV/Atmos and audio), loading all my media and spare gear in it, etc, so I'm consuming more room volume by having everything in there. So it aggravates an already problematic starting point.
If I had a large enough room with the potential to be made great, I could see myself investing $ into some professional acoustic consulting. But as it stands, I'm not sure what would likely be high hundreds to low thousands in investment with a professional acoustics company (consulting time, purchasing their custom solutions, etc) is really the right thing for a space that isn't ideal to begin with.
It's possible that a professional company could do significant things to make my current speakers sound great, but if I invest big $ into analysis and custom treatments and it sounds better (but still not great) and it still drives me towards smaller speakers, then I'll honestly feel like I wasted my money. Because as others have said, the optimal room treatments may be affected by characteristics of the speakers that you're optimizing for. So I might need to do the analysis again with the new speakers. I may be wrong, but that's my line of thought.
@gkelly How big are your panels? Just curious.
My current feeling is that I should do some basic room treatment (corners, first reflection points if needed, etc) and then try to find speakers that work well in the small space to minimize the remaining issues that need to be addressed and optimized for.
Then the remaining acoustic treatments can be fine tuning to optimize already good sound vs stamping out major issues.
While I suppose it's true that some combination of room optimization via treatments, EQ, etc, can make any given speaker sound pretty good in the room, if the starting point is a speaker that presents fewer fundamental challenges for the space in the first place, the sledding won't be as tough to improve things from there.