@inna For longest tube life:
1) keep the tubes clean and free of fingerprints.
2) keep them biased properly, if you can run them a little below spec. This works only if the sound isn't adversely affected.
3) use the Standby switch to warm up the tubes. If you don't have one on your amp consider getting one installed. A standby switch cuts off the B+ (DC high Voltage) for the tube. As its warming up, if the plate supply Voltage (B+) is present, you get a phenomena called 'cathode stripping' where the cathode coating gets eroded over time. So a standby switch can prevent this.
4) don't push the amp hard. In a class AB amp (most EL34 amps are class AB) the harder you push the amp the hotter the tube gets and heat causes it to wear faster. So make sure your speakers are easy enough to drive that the amp is loafing nearly all the time.
5) make sure you have adequate ventilation. Again, heat is the enemy of the tube.
6) Make sure your speaker is connected to the right output transformer taps. So a 4 Ohm speaker should never be on the 8 Ohm tap; that would cause the load on the power tubes to be much lower, causing some of the power they make to be dissipated in the tube rather than the speaker- so yes, they will run hotter, put out less power and make more distortion.
7) make sure your line Voltage isn't running high. 120V is normal now and the line is not supposed to exceed 125V for more than a second. But I've seen situations were 125V was normal and unsurprisingly the customer was going through power tubes a lot faster.
8) the controversial and last thing: Some amps push power tubes harder than others so go through tubes faster. You might want to take a thermal camera to see how hot the tubes are running and compare that to other EL34-based amps, or use the internet to see if there's a correlation with certain amps that tend to go through tubes faster.
Follow these suggestions and your tubes will last longer.