@inna totally agree! Aesthetics are a big second factor only to sound. Speakers should look like speakers and not robots or spaceships. Sometimes I find myself just sitting and admiring my rig even when nothing is playing😬. So I won’t even audition equipment if it doesn’t pass the eye test.
I have bought most of my gear just based on reviews/advice from folks here and online. It has rarely led to any buyers remorse as I have been mostly pleased with every purchase. I did audition my current speakers (Revel Be) before pulling the trigger. I was out of the hobby for 15+ years (divorce forced me to sell my rig), and just within the last 5 years was in a position to assemble an all new system from scratch. I just went straight back to Dynaudio (their Audience line was to date my holy grail of speakers) without even auditioning, Excite then Evoke. Much to my surprise Excite had a more forward sound than I remembered and then went to Evoke. Although I found Evoke to be warmer and closer to what I remember from Audience, it still wasn’t the same. That led me to start auditioning speakers again, which ultimately led me to Revel.
The rest of my rig (DAC, Processor, Amp) have all been purchased without auditioning and I am happy as a clam-thanks to many here!