Bose Chucks Mac


Just read that Bose is pulling McIntosh from all Magnolia Hi Fi locations. That is going to cut way back on locations that potential Mac customers will have available to them for auditions and the like. Ahh, the wonderful world of corporate buyouts.

jfd11

Best Buy really hasn’t respected the Magnolia brand that had quite the following and customer base in Seattle metro - it’s too bad.

If what @jeffbij is true, then I would commend Bose for pulling out. Bose gets bashed quite a bit, but one thing they know how to do is market the hell out of a product, which includes knowing which variables could be damaging (in this case Best Buy).

 

I think Bose is taking these measures to bolster the image of the McIntosh brand and return them to specialty audio dealers. I am sure they felt the image and legacy of the McIntosh product was not best served by being under the same roof as Maytag. I would also suspect that MusicDirect may be in their crosshairs as well and any other internet sales outlet. 
all my humble opinion of course

It was a good move.  McIntosh wasn't getting the representation it deserves in those stores.  The people going to BestBuy are looking to buy those dopey color changing light bulbs or some Ring cameras, not $10k pieces of audio gear.

McIntosh has at least 3 tiers of dealers. The Magnolia stores, Crutchfield, and Music Direct are the lower tier, with a small assortment available. The top tier get everything including the reference products, and the middle ground, most dealers, get all but the top reference items. If the new owners want expert customer service they may be willing to abandon the bottom tier.

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