I think Bose is taking these measures to bolster the image of the McIntosh brand and return them to specialty audio dealers. I am sure they felt the image and legacy of the McIntosh product was not best served by being under the same roof as Maytag. I would also suspect that MusicDirect may be in their crosshairs as well and any other internet sales outlet.
all my humble opinion of course
Bose Chucks Mac
Just read that Bose is pulling McIntosh from all Magnolia Hi Fi locations. That is going to cut way back on locations that potential Mac customers will have available to them for auditions and the like. Ahh, the wonderful world of corporate buyouts.
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McIntosh has at least 3 tiers of dealers. The Magnolia stores, Crutchfield, and Music Direct are the lower tier, with a small assortment available. The top tier get everything including the reference products, and the middle ground, most dealers, get all but the top reference items. If the new owners want expert customer service they may be willing to abandon the bottom tier. |
The problem with Best Buy is that, when they reconfigured all their stores, they really downgraded what the Magnolia HiFi section of the store was all about. Magnolia HiFi used to be treated as a actual specialty high end audio store in Best Buy. But now, Magnolia it less substantial and less significant. Best Buy reduced the number of customer service personnel at Magnolia, which is why their customer service is so pathetic. How Magnolia HiFi is being treated now by Best Buy is simply a reflection of the overall decline of the high end audio industry in general. |
@kennymacc agree. The kids that work at Best Buy here do well to find the on off switch
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