Why the huge increase in the price of Sonus Farber Amanti G5 speakers.

@ghdprentice + 1  

@foggyus91 I can afford them and your comment is rooted in unfounded assumption. I’m not giving a mediocre brand with mostly overpriced speakers that have show room sound and great cabinetry my business and thank God I didn’t after getting sucked in by the beauty of their exterior. Their sound DOES not match that woodwork for most of their line. Not bad speakers but nothing wowed me

Not the gotcha you think it is. I do not need to flaunt that I have bought a speaker here or there. I’m more than happy with my system and if I got these or any Sonus Faber, I’d have done my ears a disservice

? What does some supposedly heartmelting story about Audio Research have to do with sonus famrber jacking up the rates on their speaker? 

Research and development. 

 

I was reading about the design of the Audio Research Reference 330m. The announcements was released about two years ago. When the new owner heard it, he said stop. He hired a team of seven engineers and they spent two years redesigning it and released it recently. Seven engineers for two years... retooling and all that goes with producing a new piece of electronics. Designing the workflow, test points, test routines, manufacturing process. 

SF was recently acquired by Bose. Surprised no one mentioned that as a contributing factor. Bose is a consumer brand with armies of marketers.  I would speculate that Bose wants to use SF as an ultra-luxury brand.  No easier way to do that than simply increasing prices to target a loftier audience.  SF has a wide range of products for many segments, so not much risk in staking a claim at the top of the field. 

Audiogon why are you deleting comments? I didn't insult the OP or anyone in the comments. WTF