Why the huge increase in the price of Sonus Farber Amanti G5 speakers.


Just the other day, the G5’s were $36k and now they’re $43k!  I’m thinking it’s too soon for it to be tariffs.  Is Sonus Farber selling so many pairs that they’re just getting greedy?  Whatever the reason, an almost 20% price increase can’t be good for business.

 

curiousjim

@gano it has been reinstated mysteriously.

Here is it:

"the speaker itself isn't even worth half the cost. that's how ridiculous the pricing is. Just charlatan behaviour @curiousjim

and when they end up being bankrupt, they throw their hands in the air and cry for a big company to buy them out"

 

and this was the email I was sent 9 hours ago:

Hi kofibaffour

Your Post was removed by a moderator

2025-06-08 22:04:25 UTC

the speaker itself isn't even worth half the cost. that's how ridiculous the pricing is. Just charlatan behaviour @curiousjim  and when they end u...

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I've had posts that were deleted, contacted Admin, and found out that sometimes they are deleted automatically. I've also had some reinstated. Those that like to censure and/or hold grudges from past spats where they didn't fare well know they can get posts deleted just by clicking on "report this" and abuse it.

All the best,
Nonoise

There are many possible reasons for the price increase, which have been touched on. Obviously, it would not have happened without Bose approval. The high-end market is thin, it’s not like they’re selling 10,000 of these at a time. I would certainly think that the tariffs and the great uncertainty created by the ever-changing policy toward them likely created increases in cost. I think we better get used to that.
 

Whether it’s a good business, move, remains to be seen. I think this is a risk even though these are fine speakers. Pushing them into competition above their class might not work out, but I suppose they’ve had some smart people do the figuring. 

This is very subjective and I understand that SF is not for everybody, none of these products suit every taste. These are well-made, reliable speakers, however, and built to a great finish. If you like the voicing, it’s a great product. if you don’t, it’s not for you regardless of the price.

and of course, there’s always the argument that there are speakers that sound better for half the price. That goes on forever right down to cheap Audio man who would say that there are $1500 speakers that would outperform the speakers that are half the price of Sonos Faber. 
 

this is probably just the beginning and it will probably not be just SF

 

@kofibaffour that's nice :)

Somehow I have no illusions that my post will be back. I know why, I know who.... devil

@deep_333 

The ARC story is about the specifics in one case of development in the high end audio arena. I did not know any specific  numbers of hours on anything from Sonus Faber speaker development. But I am sure it is similar, it demonstrates the huge investment that goes into high end audio equipment. 
 

The amount of effort… since very large number of change and listen cycles are involved with engineers with very specific skills… like they can hear nuanced voicing and have the musical experience to understand the objective.