They should charge more for it…


The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced? 
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf

Diminishing returns is a marketing/sales pitch created by the audio industry to keep budget conscious Audiophiles content and willing to buy the entry level gear. Many still don't understand you judge a complete system over one individual component. Yes, you can evaluate a single component but it has to be placed with similar performing gear to accurately judge it. If a component can scale up in a higher level system makes it a good value purchase until it becomes the weak link. Building a balanced system without a weak link is the key to this hobby not debating whether a $250k turntable is 10x better than a $25k table which makes for a useless formula. The system where the $250k deck is implemented in could be an infinite # superior to the system with the $25k table. 

Well if The Absolute Sound says its a wonderful turntable we all should get one! ....O boy! The Obsolete Sound as i like to call it is not very neutral when it comes to these reviews, in fact they are quite biased toward the advertisers, and any maker they deem viable. So get out and listen! Don't just read about it! 

 

Matt M

Fortunately, it has a remote control so you can settle comfortably back in your chair during the 20 seconds spin-up time, before commanding the stylus to drop.

As I read it, this is the result of a series of university research projects mainly funded by Government R & D grants, and centered on the foremost specialty steel city of yore, Sheffield. Competitors not switched into this environment may well feel that they are at a disadvantage, pricewise. 

It could be a plot to make me think $50-k for an Aussie Dohmann table is exceptional value for money

If you are into high end audio the "law of diminishing returns" is not in the equation. Getting closer to the music mid-fi is creeping ever closer to the goal of better sounding music with greater investments of time and money. There reward function is not linear at all. 

The law of dminishing return applies to the frugal mid-fi music person. 

dayglow

Diminishing returns is a marketing/sales pitch created by the audio industry to keep budget conscious Audiophiles content ...

That is simply not true. The law of diminishing returns is a well known economic principle, also known as the law of diminishing marginal returns.

I do agree with @ghdprentice that it's really not part of the equation for those into high end audio. We're already well into that curve because "reward function is not linear at all."