They should charge more for it…


The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced? 
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf

@ghdprentice 

Diminishing returns can’t possibly apply in this context, anyway.

Sound quality is by definition qualitative not quantitative. It is meaningless to say that one product sounds twice as good as another or for that matter any numerical factor of goodness, whatever that is, better. 

The Wilson Benesche costs ten times more than say a Klimax LP12 or whatever. But no one can authoritatively say it is or isn’t ten times better sounding. 

Subsidies exist in many forms, both direct and indirect. Tax policies, tariffs, enterprise zones to name a few. 

This thread is fascinating to read.  I love reading the diversity of opinion expressed here.  Focusing on turntables and cartridges for me and those of us who are passionate enough to hang around here is an absolute gas.  We collectively are somewhat similar to flat earthers I suppose.  I love that there are companies that would devote the time and resources to develop a product like the Wilson Benesche.  I love that Panasonic would continue to devote the time and resources to develop ever more sophisticated turntables in the other direction.  As other things seem to move toward maximum entropy, thank God for this little enterprise. You all give me hope for the future. 

In my OP, I am not implying that companies like WB should not devote time and resources ( even if they have to be somewhat publicly funded) to better and better products. 

Instead, I am bemused by the fact that the author of the piece in the Absolute Sound would go so far as to say that a $300K turntable could be in fact..’underpriced’! Implying that the value proposition of this product is in fact higher than what is being asked for it. While value is a subjective term, does he really believe that there is value to be had in a turntable that is priced in the $300-500K category? Remembering that a Ferrari or two ( i don’t really like to use automobiles as an example here, but they are somewhat obvious) can be had for similar money...and how many other far more complex products that one could name?

Comparing apples to oranges is a very simplistic analogy. In transportation is a new Ferrari a better value proposition than a new Cirrus SR20?