I was to meet the Competitors of above mentioned Companies in the Hallways of Hotels at large UK based commercial orientated Audio Events.
There is nothing remembered as endearing about the encounters, the sale was all that mattered, the interaction in the Hallways were almost a press gang activity and when one was guided into a Room with wares for sale, the room was to be closed until the full sales spiel was given. Not only one unwanted stay was to be endured.
The Zeitgeist at the time was where the UK was under remaining heavily under the shadow of a particular Government that was very liberal towards very aggressive marketing and closed won sales. Those who missed the main party and exploitation of the markets, were wanting their piece of the pie.
The ego of the sales person was everything, the better they blended the Company Sales Spiel with their own additions, was where the closed win sales were sought, it was a huge group who were aware of the BS to be endured at such events and at sales outlets in the high street. The proportion of Sales individuals who were not loyal to anything but the sale, were able to filtrate into particular areas where sales were strong and be hit an run as they migrated across many markets from Car Sales to Window Sales, Pension Sales, Mortgage Sales, where ever the best buck was being made known to be extracted they were to be found.
To Companies sales are their lifeblood, which left them having to absorb such a presence which might not have been most desirable to them.
For myself and I know of quite a few other as well, walked away from meeting such faces of a Business and met those who were much more hands on with the products produced as well as being the face of the business, the fork in the tongue was not a concern when having changed how I discovered audio equipment.
Being in a Room with Tim De Paravicini was an education, and meeting small turnover Businesses was a joy.
It does seem the Sale is no longer King, the absurdity of the Sale price is now King. It looks like the expected customer count to buy is a guaranteed realization.
Those who spend monies like this, are paying others to purchase on their behalf. This is the sort of product theses hired services seek out, especially where items are limited, can be personalised and are pricey with a name that is known in small circles.
To the average Audio Enthusiast and one with substantial disposable income for their hobby, Wilson Benesch is a remembered name, not something looked into to see what is in their pipeline, this can only really be because the pricing is expected to be way beyond what is usually deemed expensive.
Maybe £10 000 000 is the sales forecast by 2030 and the investors passing on monies like the returns over the next five years.
How many Investors parted with funds?
How many does one think owns a Vinyl LP?
