One problem I feel exists within the high end industry is that the manufacturer's have to potentially supply a very wide world wide market. As such, they get fooled into thinking that because their goods can sell into one market at a highly inflated price, that they can sell into all markets at this same price! As such, we have examples of one distributor/rep claiming the goods are under-priced for his or her market, while another knows that said pricing will simply be unattainable in their area. Since manufacturer's have to maintain consistency in pricing throughout their distribution areas, this leads to a number of mistakes in the pricing strategy for certain locations. Instead of setting a more level ( and in most cases lower price point) they set the highest price point advised by their one distributor, who happens to be right in their area----only!
The death of ultra hiend audio
Verity and DarTzeel last year, now MBL, ultra high end audio manufacturers are facing their demise and they have nobody but themselves to blame. What do these companies have in common: too much investment in creating the very best and when that fails raising their prices bottom up to recover their losses and inevitably charging 2x what the same product cost just a few years ago. Ego, greed and poor management can only result in one thing!
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- 40 posts total
- 40 posts total