Case in point: a $90,000 power cord by ASUNZ


Open Letter to the Audiophile Community: When High-End Becomes High Farce

There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.

Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!

Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.

The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.

We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.

If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.

This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.

Steve Pappas
A concerned audiophile

violi_doxari3a

This community earned The Gullibility Award decades ago, and it is in absolutely zero danger of losing it. The runner up is a very ver distant second.

This will change no time soon because of the unprecedented income inequality in this country. Engineers can and will design to the heights of what the market will bear, and those heights are very very high indeed,

dogma, some ppl think buying not really needed, ultra expensive, gears will buy them seat in audiophile VIP lodge, and market reacts.. my experience w/ rich folks is opposite, they count every penny! 

I am with westcoast on this one. Most wealthy people I know are more conservative with their money than their less fortunate brethren. Crazy, immoral stuff like building an estate for their children.

All these comments from enthusiasts who draw lines in the sand based on nothing more than cursory, at best, experience. I have never seen anyone suggest a dollar for dollar improvement.

Worst are the inevitable moral jabs at the wealthy. Very telling.

@westcoastaudiophile  How do you think they became wealthy? No the ones that worked for it are more fiscally conservative. The ones born with a silver spoon not at all they never earned a thing in their lives other tha frequent flyer miles going in and out of rehab with their $90k power cord.