I got a Rolex SS Date a while ago for a birthday and I wore it religously everyday because its so versatile, sports, work, formal... I recently treated myself to a IWC Portugeuse Chrono. Love that watch, wonderful understated design and classic looks. Rolexes are fine as an everyday watch but they don't hold a candle to IWC in terms of cool. Those who know this iconic watch give you a knowing wink when they see it.