Cable impedance is trivial as far as loading the cartridge. It's likely to be way less than one ohm. However, the fact that you have a significant loss of gain when you use a 10-ohm load (not surprisingly), indicates that the cartridge is over-damped electrically. But your statement that you prefer the sonics with a 10-ohm load vs other loads up to 100 ohms over-rides all the technical stuff, IMO. I would still urge you to try higher impedance loads, e.g., 1000 ohms. You might be pleasantly surprised, and you would get back all that gain you are losing. The sound ought to be a lot more dynamic, too.