What to listen for when setting VTF?


I've read that folks fine tune VTF by ear, so was curious what you listen for. How does more or less VTF affect sound? Thanks.
gbb
Usually the lower the arm in the rear the thicker the sound and vice versa as you go up. A good starting point is arm just slightly down from parallel in the back.
If the arm is to high in the back, the treble will be bright and could have "sibilance" if to high. Also, bass will be very thin and lightweight.

If the arm is to low, the treble will be recessed and light in detail. Bass will be "boomy" and bloated.

I agree with the starting point a little lower than level.
The responses above reflect VTA (angle) changes but Gbb is asking about VTF (force) changes.
Sorry, as usual I can't read and/or comprehend. Below is a great link with info:

http://www.soundfountain.com/amb/ttadjust.html#DOWN